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Posted 03/29/2020 in Category 1 by Breaie

Why You Need To Advertise Even During A Pandemic

Why You Need To Advertise Even During A Pandemic

If you are an entrepreneur, use your time wisely and take advantage of this strange situation we currently going through for stay in place or quarantine. 

There are more eyeballs that are idle right now with the stay in place orders coming up all over the USA as well as globally. Everyone is surfing around on the internet with their extra free time.  Now is the time to promote your business and get the most from your promotional dollar spend as well as the free routes on social media.

Advertising can be done multiple ways.  Free way is more time consuming, but slowly gets your message out there depending on the number of follows or likes you have on your social media accounts for your business. You can post your services and or products that way.  Emails and cold calling,referrals are also great tools to take advantage of.  However, do not allow this to be your only way of marketing.

True growth comes from investing some money in advertising. Give details in your content on why your product or service is better than your competitors. Make sure you have an understanding of who your target market is and focus on them. Create a compelling message that captures their attention. 

Advertising creates branding so customers will recall your company's name, build trust and familiarity. 

Advertising increases traffic.  Studies show that after ads are run, customers want to go visit your business to check it out so to speak.

A good image of your business is created by running ads for your company.  The advertising shows that your company is in the public which adds credibility to your business and that you intend to stay in business in the foreseeable future.

Advertising has unexpected results as well.  Customers who once were loyal who are now on the market looking for new options will consider your offerings.  

Advertising gently helps customers to decide to give your company a chance to earn their business now and in the future. 

Advertising helps your company remain competitive on the market.

Money spent on advertising keeps your business on the minds of the consumer and that will make you more money in the long run.


Picture compliments of Pixabay